Hi, I'm Samuel Blake
Product designer with a habit of finding and fixing problems before anyone asks me to.
Case studies
i-Exchange
Knowledge Base Overhaul
I joined the team as a user, pitched my own ideas and spent a year overhauling a knowledge base handling 5 million annual searches, improving NPS by 12% and saving 200+ hours a month.
15 minutes
Colleague Assist (Cassi)
AI Chatbot Feedback Journey
Three weeks, zero budget and a graphic design competition later, I improved feedback form submissions by 30% on an AI colleague assistant.
5 minutes
Community
Support Forum Project
I led a team of three to redesign Community, a colleague support forum handling 1,000+ posts a month. The result was a 50% reduction in load times and 97 hours saved every month.
10 minutes
Rentokil
Technician's Sales App
My redesign improved lead generation and I discovered my love for UX.
5 minutes
